What is LINE Official Account?
LINE Official Account is one of media that we can start for free. You might already know, LINE app is a very popular communication tool especially in Japan, Thailand, Taiwan and so on. LINE Official Account is LINE’s business version. According to a research which is about LINE’s penetration rate in Japan, the rate is rising year by year and the rate is 94% in 2022*1. Furthermore, another survey conducted in 2022 revealed that Japanese LINE users span a wide range of age groups*2. These are why LINE Official Account is an effective marketing strategy at least in Japan. I couldn’t find out other countries’ statistics but we can say LINE official account attracts many people in those countries referring to the following Google Trend data in the long run.
To reiterate, LINE Official Account is a marketing tool that we can approach customers. But, what are strong points of LINE Official Account? I’ll show you its merit and why it is powerful as a marketing tool.
*1 https://www.statista.com/statistics/1337533/japan-line-penetration-rate/
*2 https://campus.line.biz/line-ads/courses/user/lessons/oada-1-2-2
What are Merits of LINE Official Account?
I’ll explain about Merits of LINE Official Account by providing six following examples.
・Send Out Mass Broadcasts
・Easy to Get Added as a Friend
・Manage Customers Using Tags
・1:1 chats
・Send Out Mass Broadcasts
I’ll tell you five merits of LINE Official Account in order.
High Open Rate
Generally, the open rate of LINE Official Account is six times higher than Newsletter*4. With the high open rate, we can deliver information thoroughly by LINE Official Account. By the way, why LINE Official Accoun has so high open rate? This is just my hypothesis, but LINE is strongly characterized as a communication tool among close acquaintances. So, when they receive a message via LINE Official Account, it gives a illusion that the message has come from a friend.
Easy to Get Added as a Friend
To register for a LINE official account, you can complete the registration immediately as long as you have downloaded the LINE app. The fact that no email address or phone number input is required makes the registration process very easy, which is a significant attraction.
Manage Customers Using Tags
You can manage your client using line tags. LINE official accounts function as CRM tools, greatly simplifying customer management. Typically, CRM tools can be expensive, but LINE official accounts are cost-effective, making them an attractive option in terms of pricing. If you would like to learn about setting tags of your LINE official account, please refer to the following article.
>>How to Set Tags in LINE Official Account
1:1 chats
In LINE official accounts, we can chat with customers individually. Unlike one-way newsletters, LINE official accounts allow for mutual communication.
Send Out Mass Broadcasts
We can send messages in a bulk distribution. This is very useful because we don’t need to send messages to each customers manually.
Summary
As we have seen in this article, LINE Official Account is a strong marketing tool. If you are currently doing business in or planning to do business in the Asian region, especially in Japan or Thailand, LINE official account will be a strong ally for you. If you want to make LINE Official Account, the following article will help you make one.