The Significance of Rich Menu
A “Rich Menu” is one of the key features of a LINE official account, and it refers to a prominently fixed menu displayed at the bottom of the LINE chat screen. When users open the chat screen, it is prominently displayed in the keyboard area, making it suitable for promoting advertisements or encouraging actions such as reservations and coupon usage. I will provide more details on how to create and utilize it in the latter part of the article, but by paying attention to the images displayed in the menu and using it effectively, you can significantly enhance the customer attraction effect of your LINE official account.
Benefits of Rich Menu
Next, I will provide a detailed introduction to the benefits of utilizing Rich Menus.
Make the Content Stand Out
Rich Menus are displayed in a highly visible location for users, making them ideal for achieving high click-through rates. If you can capture the user’s interest, they can easily navigate with a single tap, resulting in significant guiding effects. Furthermore, when delivering messages, it is necessary to consume the allotted free message quota for each plan. However, by utilizing Rich Menus, you can convey information to users without consuming the message quota of your LINE official account.”
For Free
A Rich Menu is available for free to anyone, regardless of the type of account or pricing plan. Its distinctive feature is that it comes at no cost.
How to Set Rich Menu
Open LINE official account Manager and click “Rich menus” button on the right side.
Click “Edit” button
Set “Display period”. The Rich Menu will not be displayed unless you select a date and time that includes the current time.
Click Template”Change” and you can choose which menu to show.
In the “Actions” section, you can set action type to each menu.
Tips of Rich Menu
Once you have created a Rich Menu, how can you effectively utilize it? Here, we will introduce how to use and provide ideas for Rich Menus for attracting customers.
Encourage the Use of Coupons or Shop Cards
One of the effective ways to utilize Rich Menus is by guiding users to coupons and shop cards. If you want to promote the use of LINE coupons and shop cards to drive customer engagement, using Rich Menus for promotion is a great strategy. By placing them in a highly visible location, you can make it easier for more customers to use them. Furthermore, guiding users to coupons and shop cards is simple when setting up actions in Rich Menus. You can easily configure this by selecting “Coupon” or “Shop Card” during the action setup process. For those running businesses with physical locations such as restaurants, please give it a try.”
Provide Information like Website
As you can see above, we can utilize the rich menu as a mini-website. In this case, I’m providing information such as ‘About Us,’ ‘Staff,’ ‘Menu,’ ‘Shop Card,’ ‘Home Care,’ and ‘Reservations.’ When you tap each button, you can access the corresponding information. I created this test account with a beauty salon in mind (the account link is provided below the passage). Since LINE Official Accounts have a high open rate, you can present information through a rich menu every time clients open your account. This leads to an opportunity to showcase the charm of your store (or company) to them.
>>https://liff.line.me/1645278921-kWRPP32q/?accountId=918owewb
Do Not Set Up Rich Menu Without a Clear Purpose.
If you’re going to set up a rich menu, please ensure you do so with a clear purpose in mind. I’ve observed numerous accounts that fail to fully utilize their rich menus. You might wonder, ‘Why do I need to think about the purpose?’ The reason is that investing time in crafting your rich menu is critical. It’s displayed almost all the time and significantly aids in achieving your goals. That’s the importance of the rich menu—it’s worth the effort to create. Therefore, I urge you to carefully consider which rich menu options to implement.