Case Study of LINE marketing – Asian LINE Insight

In this article, I will share you about a case study of LINE marketing. Because the case study is based on my actual experience, this article will be helpful for you. I will share using the method that utilizes the LINE Official Account’s API. I will share the method that utilizes the LINE Official Account’s API.

Concerns the Client was Facing

My client runs order suits shops. She had concerns like below.

1.I want to do customer management.
2.I want to make automatical reservation system on LINE Official Account.
3.I want to increase the number of visits per year.

With LINE extension tool, we can achieve the first and the second one easily. I chose “LMessage” as a LINE extension tool.

LINE extension tool: a tool that strength LINE Official Account. There are many tools in Japan. For example,“Lstep”,”LMessage” and so on.

On the other hand, The third one required the most consideration.

How I dealed with the third concern by LINE

To increase the number of client’s customers, I conducted the plan like below. There are other strategies but in this section, I will show you important parts.

Make the Reservation Button More Prominent

To have customers make reservation many times, I highlighted the reservation button. Specifically, I made its background not white color but dark picture. I made a hypothesis that if reservation button was easy to find and tap, they will be able to make reservation smoothly and they will go to the store many times.

Send a Automatical Message to Encourage Visits

I set a automatical message to encourage visits. For example, I set up an automatic message to encourage visits for customers 90 days after delivery. With “LMessage”, we can send automatical messages after their reservation.

Prepare a Point Card

To boost store visit frequency, I implemented a point card. Certainly, we can prepare that system on LINE Official Account. But adopting “LMessage” point card enables us to analyze in detail; With only LINE official account, we cannot learn who has points.

With only LINE official account, we can only learn about how many people have points. From a marketing perspective, it’s not good.”To reveal who has points” is one of the important reasons that I adopted “LMessage”.

Tips on LINE marketing

This isn’t specific to LINE, but when you do marketing activity, you should think about customers more and more and more. For example, when I got engaged in my client, I listened a lot from her. What I always value is as follows:
・When will customers know about that?
・What goal has to be achieved?
・Who is the target?

By clarifying the above, we can grasp the overall flow, and many marketing measures become apparent. This is how I have approached marketing.